Just Salad
Just Salad's purpose is to offer healthy meals quickly and at an affordable price, but they needed help communicating that through their current brand and be seen as a competitor in the world of fast-casual dining. My job was to communicate this through a rebranding effort including copywriting, retail designs, and an online ordering platform.

Rebrand using the established bowl icon

Art direction using the hues from seasonal elements to establish a flexible, clean style

Menu boards and retail signage

creating the online ordering service
The client felt it was important to their brand to circumvent ordering platforms and control the experience themselves. It was imperative that users have control of every option while understanding any nutritional consequences.

I created a prototype for user testing in InVision from a series of wireframes. The findings led us to a believe that we should focus on communicating where in the process a user was and framing customization options more clearly.

After ensuring the wireframes included everything we needed and solved the defined goals I created a simple, large scale UI.