Westward Leaning
UX & visual design
In order to communicate the brand story, we wanted to share the stories of human achievement and compassion that  inspired each frame while offering an uncompromising digital shopping experience.
My Role
With limited brand collateral, I helped develop a visual style leveraging avant-garde product photography and typography to help establish a new digital presence. Working with marketers, product designers, and copywriters we set off to share how inspired, beautiful design can have a social conscious.